Biz Bash
February 08, 2008

Seth Dolan is the director of events for MAC Cosmetics on the West Coast. Dolan works on a diverse slate of events each year, including product launches and retail and consumer events.

Rentals and Tenting: “Classic Party Rentals. How can you not? They’re just amazing. It’s pretty much a guarantee that what you’re going to get there is consistent.”

Catering: “My favorite vendor for catering is Good Gracious Events. Our events are very theatrical—they always tell a story, so everything needs to represent that story, including models, waitstaff, costumes, and the food. Every single detail needs to be consistent. Good Gracious is able to take a guideline or a menu that our creative department has come up with and translate that to the L.A. market in a beautiful way. They produce all of our events for food in Los Angeles, Orange County, and even Las Vegas.”

Staffing: “Clear Talent Group. We've worked with them for incredible stiltwalkers, dancers, and performers, for shows with concepts like heroin-chic ballerinas. They’re really resourceful and fantastic.

“We use L.A. Models all the time. They’re the powerhouse of modeling in Los Angeles; they have a huge, diverse database. Models at our events aren’t just standing there and posing or handing out a pamphlet—they have a character that they are taking on, and L.A. Models has great people to do that with.

“I love Beautiful Bartenders. We are a beauty brand, so we need beautiful people wherever we go. They tell as much of a story as our food and our environment do. We happen to favor male waitstaff most of the time, and Beautiful Bartenders gives us gorgeous model guys who we can costume and who are also very talented in serving." –Shilpa Gopinath

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